*Today’s post is sponsored by JORD.
When you look at Jord’s line of watches, your first thought might be, “Wow, that’s a cool watch!” or “Dang, that’s clean!” but as you look closer, you quickly notice something else: something unique, something different, something about its bold appearance . . . the band and frame are made out of wood! Yep, wood.
Jord has taken something ordinary, a watch, and breathed new life into it with their own original style.
In many ways, being a sales person is like being a watch. You are absolutely necessary (everyone uses a watch, either on their wrist or on their phone) and unless you find a way to make yourself unique, you will be a dime a dozen, just like a watch.
How Can I Stand Out?
Nobody in sales wants to be replaceable or common. So how can you stand out? The secret is to create a Personal Brand. A fundamental rule in sales is your prospect/client is buying YOU, the product is secondary. People buy from people they like. It’s a cliché, but it is true, so make sure your brand is one that people will like.
Here are 6 things to consider as you develop a personal brand
- Know your Purpose – This is one of my favorite topics, because it is essential, and something I get very passionate about (but I’ll save that speech for another day). Knowing your purpose means you know who you are and why you’re doing what you do.
- Be Purpose-Driven – You eat and breath your purpose, and it literally motivates every action you make, on and off the clock. Knowing your purpose, and being purpose driven is what will get you out of bed, get you to knock that extra door, and skip that meal to get that extra sale. It separates the good from the great.
- Be Real – Joe Plumeri, who was once CEO of Citi, and is now Vice Chairman of the Board & Senior Advisor at First Data, wrote a book called,The Power of Being Yourself: A Game Plan for Success–by Putting Passion into Your Life and Work. It is all about being authentic and real. People can spot a phony, and if you fake passion you will eventually get caught, and it will ruin your personal brand.
- Network – A critical step in building a personal brand is networking. Never miss an opportunity to introduce yourself, and make a friend. You never know who that person may introduce you to. Quick example: I met my wife through a friend. If I hadn’t had that relationship with my friend, the opportunity to meet my wife would have come and gone. My wife has also told me that if that friend hadn’t said good things about me, she never would have given me a chance!
- Be Aware – Remember your most important asset is yourself, and everything you do represents you and your brand. So think twice before you give someone an obscene gesture while driving, or before sending an email venting your frustrations to your boss. Every action has its consequence for good and bad, so do your best to limit the bad.
- Be Happy & Have Fun – Building a personal brand should be fun! People want to be around happy people. A great example is Daniel Disney and The Daily Sales (Read his Story). For me, I enjoy looking good and adding unique pieces to my wardrobe, that’s why I like my Jord watch. It’s unique, and it’s a conversation starter. Check out my watch here.
Building a personal brand doesn’t happen overnight. It takes time, and for most people effort. The 6 things I shared are the essentials, but there is so much more to consider.
Learn from the pros. Who are the influencers in your industry? When you look at their social media profiles, what stands out to you? What do you share in common? How can you include those characteristics in your brand? (Let me be clear, don’t copy them, but take bits and pieces and learn from them). Follow them on LinkedIn, Twitter, and other Social Media – Here are a few I recommend: Jamie Shanks, Gabe Villamizar, Paul Copcutt, Bernard Marr, John Hall.
Make a list of your top characteristics – How can you exaggerate and incorporate those attributes into developing a personal brand?
Jord has partnered with Helpmeclose.com and is giving EVERYONE $20 OFF a watch. One Lucky Winner will get $75 OFF
To enter, all you need to do is click HERE. You will be redirected to Jord’s website to finish your entry. Contest ends 10/16/2016.