The Critical Importance of Lead Validation In Internet Marketing

This post was contributed by Aaron Wittersheim

In sales, your work isn’t done until you have a firm commitment from the customer, so why accept anything less than a firm confirmation from your lead generation website?

When you incorporate lead validation as a component of your campaign, you gain the ability to separate true sales leads from other conversions, giving you a much clearer picture of how effective your site is and providing you with solid, actionable information you can use to optimize it.

Without lead validation, some of your sales leads can be confused with conversions such as job applications and customer service requests, which aren’t true sales leads. Read the following presentation to find out just how important lead validation is and why you need it as part of your Internet marketing efforts.

Importance of

Lead Validation Study by Professional SEO Services

Company, Straight North.

Aaron Wittersheim is Chief Operating Officer at Straight North, a Chicago-based Internet marketing company. He is an accomplished entrepreneur with more than 20 years of business and technology experience.

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