This post was contributed by Aaron Wittersheim
In sales, your work isn’t done until you have a firm commitment from the customer, so why accept anything less than a firm confirmation from your lead generation website?
When you incorporate lead validation as a component of your campaign, you gain the ability to separate true sales leads from other conversions, giving you a much clearer picture of how effective your site is and providing you with solid, actionable information you can use to optimize it.
Without lead validation, some of your sales leads can be confused with conversions such as job applications and customer service requests, which aren’t true sales leads. Read the following presentation to find out just how important lead validation is and why you need it as part of your Internet marketing efforts.